Do I have to have a newsletter?

It’s May Marketing Month on #RWChat. Check out the first installment by Alexis Daria: 5 Things to Include On Your Author Website If You’re Not Yet Published.

I’ve avoided starting a newsletter for over a year now. It’s become a spectre haunting me: Start the email list… it’s your number one marketing tool… everyone says do it… you won’t sell books without it… 

 harry potter harry potter and the prisoner of azkaban dementors harry potter 3 GIF

And all that pressure makes it worse. Continue reading

5 Things to Include on Your Author Website If You’re Not Yet Published

website_header

When I started building websites in the 90s, it was hard. Now, we’re living in a golden age where anyone can turn a free theme into a functional author page. My intention when I started querying was to turn my online art portfolio into an author site—but a hacker wiped it! Rather than rebuild from scratch, I gave my rarely-used WordPress blog a fresh layout. But one question remained: If you aren’t published yet, what do you include on an author website? Below, I’ll give you some easy elements to add to your site, including the one that netted me several comments from agents. 

Continue reading