Coming June 4th . . . Romance Stereotypes

romance writer chat RWchat romance stereotypes june 4

Graphic by Alexis Daria

Let’s face it, romance, in our culture, has a lot of stereotypes around it. People think they know what our genre is about, but in reality, most of them don’t. People assume they know what being a writer involves, but yeah, no.

What kinds of judgments and assumptions have you encountered from others as a romance writer? How have you responded?

Join us to chat about the genre we love on Sunday at 4pm PST / 7pm EST!

~Robin Lovett

ICYMI: Marketing Month Storify Links

launch and release day graphic

In case you missed the live chats during Marketing Month, C.L. Polk (Witchmark, Tor 2018) made Storify links.

Our first chat was about newsletters and author websites. We talked about building your email list, creating newsletter content, and what info to include on an author site.
Check out the Storify recap on Newsletters and Author Websites.

Our third chat discussed ARCs and reviews. We were lucky to have a number of bloggers, reviewers, and librarians in attendance! The conversation covered building genuine relationships with bloggers, utilizing FB reader groups, and the role of publishers in handling ARCs — and how that differs if you’re indie.
Check out the Storify recap on ARCs and Reviews.

Our final chat covered book launch and release day. We asked participants to wear both their reader and author hats while answering. The chat addressed everything from cover reveals to release day buzz, from pre-orders to backlist, and everything in-between.
Check out the Storify recap on Book Launch and Release Day.

Did you make any changes to your marketing after these chats?

If you’re looking for more information, check out our other Marketing Month posts, including a guest post from Kristan Higgins!

Guest post from Kristan Higgins: Organic Marketing

 

We’re thrilled to have an article from Kristan Higgins, New York Times Bestselling author. It was originally published on Romance University, but she’s letting us share it with you here!

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Please no, you’re saying. Not another article on marketing! I know, I know. They’re such a drag (except THIS one, of course). And we authors do so much already. We’re tired!

 

Don’t worry, my lambs. Organic marketing is different and in some respects, easier, because all it requires is authenticity, an eye for why your readers reach for your books and a little time.

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Coming May 28th… Launch & Release Day

RWchat 5-28-17

Graphic by Alexis Daria

It’s our last topic for May Marketing Month!

It’s the big day, release day, the day you’ve been working toward for months, even years and . . . What do you do?

There’s so much build up and planning for it. What kinds of plans do you make for a “Book Launch?” Do you have special things that you try to do or recommend doing ? Or is it more of a kick back and relax and let all the hard work you’ve put in do its job kind of thing?

Come share with us your experiences and your questions. See you Sunday at 4pm PST/ 7pm EST!

~Robin Lovett

Coming May 21st… ARCs and Reviews

RWchat 5-21-17

Graphic by Alexis Daria

ARCs (Advanced Reader Copies) and getting reviews is an integral part of promoting our books. The number at the bottom of our Amazon sale page is important, and working with review bloggers is a relationship full of etiquette. How do we get reviews? How do we encourage readers to share their opinions about our work? And then, once the reviews roll in, the good and the bad, how do we handle it?

Bring your strategies and your questions. There’s so much to learn from our fellow rom writers!

See you Sunday 4pm PST/ 7pm EST!

~Robin Lovett

Got Promo?

RWchat giveaway and promo graphicMay is Marketing Month on RWchat, and this week we’re talking about giveaways and promo. Check out Kimberly Bell’s take on giveaways, and read on for promo tips compiled by Alexis Daria.

I’m kind of a conference junkie. It’s fun to hang out with other authors, readers, and industry professionals, swapping book recs and writing advice. But as much as I love the social aspect, that’s not the only reason why I’m there. I’m there to learn. My favorite thing about writing conferences is the opportunity to attend workshops and classes led by people who have built up a wealth of knowledge about all aspects of the life and business of being a writer, either through formal education or trial and error. Yes, a lot of this info can be found online, but there’s something special about being in the same room with an author whose career you admire, hearing them speak about their own experiences, and then getting to ask questions.

Before I attend a conference, I set a goal for what I want to learn. In March, I attended the Liberty States Fiction Writers’ “Create Something Magical” Conference with the goal of learning about marketing and promotion. The workshops did not disappoint. Last week, I posted what I learned about newsletters. This week, I’ve compiled some tips on promo from two workshops: “Buzzing Your Book & Building Your Brand,” led by Jillian Stein and Liz Berry (1001 Dark Nights), and “The Six Goals of Online Book Promotions (& the Tools to Achieve Them)” led by Laura Kaye (Raven Riders series).

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