Guest post from Kristan Higgins: Organic Marketing

 

We’re thrilled to have an article from Kristan Higgins, New York Times Bestselling author. It was originally published on Romance University, but she’s letting us share it with you here!

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Please no, you’re saying. Not another article on marketing! I know, I know. They’re such a drag (except THIS one, of course). And we authors do so much already. We’re tired!

 

Don’t worry, my lambs. Organic marketing is different and in some respects, easier, because all it requires is authenticity, an eye for why your readers reach for your books and a little time.

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Coming May 28th… Launch & Release Day

RWchat 5-28-17

Graphic by Alexis Daria

It’s our last topic for May Marketing Month!

It’s the big day, release day, the day you’ve been working toward for months, even years and . . . What do you do?

There’s so much build up and planning for it. What kinds of plans do you make for a “Book Launch?” Do you have special things that you try to do or recommend doing ? Or is it more of a kick back and relax and let all the hard work you’ve put in do its job kind of thing?

Come share with us your experiences and your questions. See you Sunday at 4pm PST/ 7pm EST!

~Robin Lovett

Coming May 21st… ARCs and Reviews

RWchat 5-21-17

Graphic by Alexis Daria

ARCs (Advanced Reader Copies) and getting reviews is an integral part of promoting our books. The number at the bottom of our Amazon sale page is important, and working with review bloggers is a relationship full of etiquette. How do we get reviews? How do we encourage readers to share their opinions about our work? And then, once the reviews roll in, the good and the bad, how do we handle it?

Bring your strategies and your questions. There’s so much to learn from our fellow rom writers!

See you Sunday 4pm PST/ 7pm EST!

~Robin Lovett

Coming May 14th… Giveaways & Promo

RWchat 5-14-17

Graphic by Alexis Daria

Promotion… Promoting our books… Helping the readers who will love our writing find it… For many, it’s is a huge source of anxiety, mostly because we have so many questions about it. And because there’s no one answer.

Blogs, social media, tours, articles, giveaways, swag, and the ever elusive – word of mouth! The list is endless and really, fitting it into one chat is crazy, but it means everyone will have something to contribute. Not one of us will do it the same and have the same results. That’s why we can’t wait to hear from you about which strategies work, which strategies scare you the most, and which ones you want to learn about.

We have a survey, because we want to know what marketing and promotional stuff you’ve tried – both the successful and the… well, things that didn’t work out the way you’d hoped. Click here to fill out our questionnaire. We’ll be posting results on the blog over the following weeks of . . .

May Marketing Month!

See you next week for promo and giveaways! Sunday 4pm PST / 7pm EST.

~Robin Lovett

Do I have to have a newsletter?

It’s May Marketing Month on #RWChat. Check out the first installment by Alexis Daria: 5 Things to Include On Your Author Website If You’re Not Yet Published.

I’ve avoided starting a newsletter for over a year now. It’s become a spectre haunting me: Start the email list… it’s your number one marketing tool… everyone says do it… you won’t sell books without it… 

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And all that pressure makes it worse. Continue reading

Coming May 7th… Newsletters & Websites

RWchat 5-7-17

Graphic by Alexis Daria

It’s May Marketing Month!

The next four weeks we’ll be doing marketing topics. Starting with newsletters & websites, then onto giveaways & promo, advanced readers & reviews, book launch & release day.

Bring your experiences, the good and bad, to share your stories with us. Come with your questions too. (I have lots!) There’s no such thing as knowing too much about marketing, because just writing books isn’t enough. We have to sell them too!

See you Sunday at 4pm PST / 7pm EST!

~Robin Lovett

What’s so funny?

I’m not a funny person, or at least I don’t intend to be. I take everything too seriously, and I fell for the “gullible’s not in the dictionary” joke three times when my husband and I started dating.

How the hell could I ever write humor in my novels?

Jokes happen at my expense, not because I’m making them. Every party I go to without fail, I say something I intend very seriously that instead makes everyone laugh. I’m left saying, “But it’s true!” and baffled as to why everyone is laughing.

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Humor has always been a mystery to me, until last year I heard this quote. Continue reading

Coming April 30th… Humor

RWchat 4-30-17

Graphic by Alexis Daria

Make them laugh, make them cry! We’re supposed to do both, right? For most of us though, writing one comes easier than the other. Making readers do both is the hard part. So for those who suck at writing humor (me!), those of you who make readers LOL regularly, come with your tips so we can quiz you!

See you next Sunday at 7pm EST / 4pm PST!

~Robin Lovett

Host Talk: Jealousy

RWchat Host Talk Jealousy 2 (1)

Your co-hosts at #RWChat – Kimberly Bell, C.L. Polk, Alexis Daria, and Robin Lovett – have started a video chat, and we did our first one on professional jealousy. Hear us gab for 18 minutes about how we experience jealousy and how we support each other through it.

Let us know what you think – if you like it and what we should talk about next. Questions welcome!

See you for today’s #RWChat on Jealousy!

The Fear and Shame in Jealousy

Below is Robin Lovett’s honest confession about how she deals with this week’s topic: jealousy. Also check out Alexis Daria’s post on it.

My CP got an agent! A contract! An award! A big advance! I’m thrilled and excited for them. We celebrate, go out for drinks, plan what comes next on their big journey.

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This has happened to a lot of my writing friends in the last two years, and even though I too have had my achievements, I always experience something awful in the midst of their celebration.

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