Coming May 13th . . . Newsletters

RW chat topic newsletters

May is Marketing Month! We’re chatting branding and promo, and this week it’s email lists!

Email has the highest return on investment of any marketing channel, and it gives authors the power to connect with their audience whenever they want, about whatever they want, but it can be daunting when you don’t know what to do. How often should you send emails? What should you put in them? How in the hell do you even build an email list? Join us on Sunday, May 13th to talk about email tips, tricks, and best practices. 

Do I have to have a newsletter?

It’s May Marketing Month on #RWChat. Check out the first installment by Alexis Daria: 5 Things to Include On Your Author Website If You’re Not Yet Published.

I’ve avoided starting a newsletter for over a year now. It’s become a spectre haunting me: Start the email list… it’s your number one marketing tool… everyone says do it… you won’t sell books without it… 

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And all that pressure makes it worse. Continue reading