If you are anything like me, you are spreading your love of Romance through professional discussion, hanging with friends, and on social media. Since I am a librarian, I also do this through Collection Development (purchasing guidelines). I handsell and do what’s called Readers’ Advisory at my Reference Desk, in the stacks, or elsewhere in Libraryland.
Like you, we librarians look for creative and unique ways to make your books stand out (by new-release and/or appeal, etc.). Marketing can be a huge part of what makes that successful.