Tag: newsletter

Coming May 13th . . . Newsletters

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RW chat topic newsletters

May is Marketing Month! We’re chatting branding and promo, and this week it’s email lists!

Email has the highest return on investment of any marketing channel, and it gives authors the power to connect with their audience whenever they want, about whatever they want, but it can be daunting when you don’t know what to do. How often should you send emails? What should you put in them? How in the hell do you even build an email list? Join us on Sunday, May 13th to talk about email tips, tricks, and best practices. 

Okay, I need a newsletter. Now what?

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RWchat newsletter graphicMay is Marketing Month on #RWchat! Our latest post combines newsletter advice collected by guest contributor Sofia Tate and #RWchat co-host Alexis Daria. And be sure to check out Robin Lovett’s earlier post, “Do I have to have a newsletter?“

At the LSFW conference in March, I attended the “Buzzing Your Book & Building Your Brand” workshop led by Liz Berry and Jillian Stein from 1001 Dark Nights. They had a ton of great advice on newsletters, and the session dispelled a lot of the fear I felt about starting one. On top of that, RT is going on this week, and Sofia Tate (author of the Davison & Allegra series) was kind enough to share her notes from the newsletter session led by Sarah Wendell (Smart Bitches, Trashy Books) and Mel Jolly (Author’s Atlas). I’ve combined our notes below to give you a double helping of tips and tricks to make your newsletter shine. Continue reading →

Do I have to have a newsletter?

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It’s May Marketing Month on #RWChat. Check out the first installment by Alexis Daria: 5 Things to Include On Your Author Website If You’re Not Yet Published.

I’ve avoided starting a newsletter for over a year now. It’s become a spectre haunting me: Start the email list… it’s your number one marketing tool… everyone says do it… you won’t sell books without it… 

harry potter harry potter and the prisoner of azkaban dementors harry potter 3 GIF

And all that pressure makes it worse. Continue reading →

Coming May 7th… Newsletters & Websites

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RWchat 5-7-17

Graphic by Alexis Daria

It’s May Marketing Month!

The next four weeks we’ll be doing marketing topics. Starting with newsletters & websites, then onto giveaways & promo, advanced readers & reviews, book launch & release day.

Bring your experiences, the good and bad, to share your stories with us. Come with your questions too. (I have lots!) There’s no such thing as knowing too much about marketing, because just writing books isn’t enough. We have to sell them too!

See you Sunday at 4pm PST / 7pm EST!

~Robin Lovett