Tag: social media

Coming March 25th… Goodreads

March 18, 2018March 16, 2018Leave a comment

March is Social Media Marketing Month on #RWchat, and we’re focusing on the platforms widely used for book marketing.

Goodreads is the reader hangout, and a jungle all on its own. From its brutally honest reviews to its yearly reading challenges to its never ending To-Be-Read lists, it serves as a hub for reader hangout. But for authors it can be a tread-lightly-dangerous ground. Or is it? Come chat with us about how you use Goodreads as a writer for promo and as a reader for discovering books, Sunday 4pm PT / 7pm ET on #RWChat

Coming March 18th… Instagram

March 11, 2018March 4, 2018Leave a comment

We’re continuing Social Media Marketing Month this Sunday with Instagram!

Scrolling through Instagram can be the ultimate time waster with the emphasis solely on the visual senses. It’s not the marketing heavy giant of Facebook and Twitter, but many writers say it’s on it’s way, and it’s selling their books. Do you have an Instagram author platform? Is it important or not to selling books? (We might touch on Snapchat this week too. Do you use it? How’s it different from Instagram? Does it do anything for marketing books?)

Let’s chat about it, Sunday 4pm PT/ 7pm ET.

Guest Post: Engaging on Twitter Outside of #RWChat

March 6, 2018March 8, 2018Leave a comment

We’re talking about social media marketing all month long and the wonderful and ever-talented Harper Miller wrote us a little something about building up engagement on Twitter!

Social media is my jam, and it’s probably because I’m a social butterfly outside of the World Wide Web. It’s no secret I want to know all the people! Every author is told that to build a following, you need accounts on the Top Three Social Media Websites: Facebook, Instagram, and Twitter. I have accounts on those platforms, and a few others, but sometimes those additional platforms can be tedious, so I barely use them. My Holy Grail of social media platforms is Twitter. Continue reading →

Coming March 11th… Twitter

March 5, 2018March 4, 2018Leave a comment

For March 2018, we’re doing Social Media Marketing Month. Facebook, Twitter, Instagram, Snapchat, Goodreads… to name a few. We’ll be chatting about each one in the coming weeks.

Sometimes the Twitter timeline can feel like chaos, and tweeting can feel like you’re shouting into the void. While RWchat provides built-in engagement through the question and answer format, engaging on Twitter outside of the chat can be a bit trickier. Oversharing, undersharing, how much is too much? Let’s talk about engaging on Twitter outside of RWchat on Sunday, March 11th, 7pmEST/4pmPST.

Coming March 4th… Facebook Marketing

February 26, 2018February 25, 2018Leave a comment

For March 2018, we’re doing Social Media Marketing Month. Facebook, Twitter, Instagram, Snapchat, Goodreads… to name a few. We’ll be chatting about each on RWchat in the coming weeks.

Facebook is an ever-changing beast. Just when you think you’ve figured out how to get engagement, they change the algorithm and everything falls into chaos. But lots of authors have great success with sales and have a significant fan base on Facebook. Tell us about your experiences with the social media giant. Is there any way for us to be authors and sell books without it?

Join us Sunday 7pm ET / 4pm PT.

Coming Sept. 10th…80/20 Rule

September 3, 2017September 3, 2017Leave a comment

Social media is a prominent aspect of book marketing, but sometimes it can be tricky to figure out what to post. Some writers may be more comfortable with marketing posts, and less comfortable with sharing parts of their lives, while others are happy to chat but nervous about promoting their books. Common wisdom suggests the 80/20 rule for social media—80% social or personal posts, and 20% marketing or promo related posts. Let’s talk about what this looks like in the next #RWchat. Join us Sunday September 10th at 7pmEST/4pmPST.

Guest post from Kristan Higgins: Organic Marketing

May 25, 2017May 28, 201714 Comments

We’re thrilled to have an article from Kristan Higgins, New York Times Bestselling author. It was originally published on Romance University, but she’s letting us share it with you here!

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Please no, you’re saying. Not another article on marketing! I know, I know. They’re such a drag (except THIS one, of course). And we authors do so much already. We’re tired!

Don’t worry, my lambs. Organic marketing is different and in some respects, easier, because all it requires is authenticity, an eye for why your readers reach for your books and a little time.

Continue reading →