Tag: branding

Coming May 6th… The Author/Brand Connection

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Welcome to May Marketing Month, RWchatters! The next four chat we’re talking branding, newsletters, and other promo fun stuff. 

2018-05-04

Every author has a brand, whether we intend it or not. Our writing combined with our interactions with readers forms our brand. Figuring out how our personal likes and social media voices intersect with the subject and tone of our books takes time. Join us to talk about your experiences with merging your author voice with your brand. Is it something you think about or work on? Or is it something you prefer to let fall naturally?

Join us to talk about it, Sunday 4pm PST / 7pm EST on #RWchat    

Coming Jan. 28th… Making A Marketing Plan

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Romance Writer chat topic January 28 Making a Marketing Plan

Love it or hate it, marketing isn’t something you can wing—not if you want it to be successful. Before diving into the specifics of any individual platform, the first thing you need is a plan. When done right, your overall marketing goal weaves together frequency and different types of platform content to create a comprehensive blanket that is thoughtful and timely. Join us Sunday, January 28th 4pm PT / 7pm ET and dive into making a marketing plan that helps take the mystery (and maybe the misery!) out of marketing your books and your brand.

Got Promo?

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RWchat giveaway and promo graphicMay is Marketing Month on RWchat, and this week we’re talking about giveaways and promo. Check out Kimberly Bell’s take on giveaways, and read on for promo tips compiled by Alexis Daria.

I’m kind of a conference junkie. It’s fun to hang out with other authors, readers, and industry professionals, swapping book recs and writing advice. But as much as I love the social aspect, that’s not the only reason why I’m there. I’m there to learn. My favorite thing about writing conferences is the opportunity to attend workshops and classes led by people who have built up a wealth of knowledge about all aspects of the life and business of being a writer, either through formal education or trial and error. Yes, a lot of this info can be found online, but there’s something special about being in the same room with an author whose career you admire, hearing them speak about their own experiences, and then getting to ask questions.

Before I attend a conference, I set a goal for what I want to learn. In March, I attended the Liberty States Fiction Writers’ “Create Something Magical” Conference with the goal of learning about marketing and promotion. The workshops did not disappoint. Last week, I posted what I learned about newsletters. This week, I’ve compiled some tips on promo from two workshops: “Buzzing Your Book & Building Your Brand,” led by Jillian Stein and Liz Berry (1001 Dark Nights), and “The Six Goals of Online Book Promotions (& the Tools to Achieve Them)” led by Laura Kaye (Raven Riders series).

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