Love it or hate it, marketing isn’t something you can wing—not if you want it to be successful. Before diving into the specifics of any individual platform, the first thing you need is a plan. When done right, your overall marketing goal weaves together frequency and different types of platform content to create a comprehensive blanket that is thoughtful and timely. Join us Sunday, January 28th 4pm PT / 7pm ET and dive into making a marketing plan that helps take the mystery (and maybe the misery!) out of marketing your books and your brand.