Coming June 24th… Promoting Backlist

Publishing a book is a huge achievement, but we don’t stop writing once we’ve got a book out there. We keep going, which means publishing more books. We often hear phrases like “nothing sells a backlist like a front list” or “backlist is where writers make their money.” How do we get to the point where we have a backlist? What does that look like? And how do you keep selling your backlist even as you’re writing other books? 

Join us to talk about it, Sunday at 4pm PST / 7pm EST.

Guest Post: Making Promo Fun

It’s May Marketing Month, and we’ve got a post from Michelle Hazen with some advice on how important it is to have find some enjoyment in book promo!

Marketing plan: if you’re like most authors, these are your least favorite words. They always put me in mind of a very wise saying I like to apply to marketing: the healthiest kind of exercise is the one you’ll actually do.

If promoting your book makes you feel like this:

Mad Cleaning Person Continue reading

Coming May 27th. . . Making Promo Fun

RWchat 18 (3)

It’s the last week of Marketing Month, and we’re talking about how to be motivated to do all this promo stuff. 

For most authors selling themselves (and their books) is a special kind of nightmare, but promoting your work doesn’t have to be so hard. Figuring out where your strengths are and implementing a few well placed hacks can revolutionize the way you think about promo and maybe, possibly, even make it…fun?

Join us on Sunday, May 27 to find out if we’re for real or BIG FAT LIARS WHO LIE.

Coming May 20th. . . Pull Quotes & Excerpts

romance writers chat topic pull quotes and excerpts

May is Marketing Month, and we’re chatting all kinds of promo. This week it’s how to quote your book!

Readers love getting hints, little carrots of quotes to lure them into reading a book. Whether it’s the sneak peek of a full chapter, the short snippets in memes, or the sexy moments to heat up the anticipation, finding the right words to ensnare a reader out of context is important but sometimes difficult. How do you pick your quotes and excerpts for promoting your books? What’s your strategy for using them for promotion? Join us with your comments and your questions on Sunday, May 20th, 4pm PST/ 7pm EST.


Guest Post: 5 Things To Know Before Launching Your Career

It’s May Marketing Month, and Kate McMurray has tidbits on how to handle being on the cusp of a writing career!

When I decided I was finally ready to start submitting my first novel to publishers, I had a little bit of a leg up because I’d been working in the publishing industry for about 7 years by that point. I’d sat in on editorial board meetings, I’d taken a few books from contract through publication, and I’d mailed so many review copies out that I could fill out FedEx forms in my sleep.

It takes a lot for publishing to surprise me. In other words, I sometimes take for granted that not everyone has this insider knowledge. So I thought I’d share a few things you should know as you’re getting your career started, from a publishing insider’s perspective. I tried to pick things that are common misperceptions, so hopefully I can set the record straight and let you know what to expect.

  1. The First Rule of Publishing Is “Hurry Up and Wait.” Everything takes more time than you think it will. Everything is also always on a rush schedule. Here’s why: every single person who works in publishing is juggling, like, eight projects at a time. In any given day, your editor probably has to edit a manuscript, read a few submissions, attend a couple of meetings, and stare forlornly at her email inbox as the messages pile up faster than she can respond to them. So while you wait for edits, your editor is doing a zillion other things.

If you have a print deal, the deadline is the deadline. Publishers schedule time at the printers months in advance. So the end dates are not flexible—if you miss the file-to-printer date, the book might not get printed. Digital has some flexibility, but publishers also schedule out their books to have a set number of releases per week.

Bottom line: publishing is a deadline-driven industry. Things have to get done when they have to get done. So what often happens to authors is they sit around waiting for things to happen, and then a lot happens all at once.

  1. It’s Cool to Ask Questions. In Fact, You Should Ask Questions! This applies to everything from contracts to the editorial process. Even if you have an agent, it’s worth it to carefully read through your contract and make sure you understand what it’s saying. Contracts are written to benefit the publisher, but many clauses are negotiable to a point. It’s your agent’s job to make sure you’re getting the best possible deal. If you don’t have an agent, it’s worth it to get an intellectual property lawyer to read through the contract and make sure there aren’t any traps. But bottom line, anything you don’t understand, ask about. It’s important to know what your rights are.

With editorial, it’s better to ask than to guess. If your editor is asking for a change you don’t understand, if there’s some part of the process that feels mysterious, do speak up and ask for clarification. The staff at a publisher are human; you will never be penalized for asking for clarification. In fact, your editor wants you to ask, because it will decrease the number of rounds of edits you have to do to get it right.

  1. Editors Are Not, In Fact, Trying to Wreck Your Soul. Art is a tough thing. We spend time on it. We put blood, sweat, and tears into our novels. Then an editor comes along with a red pen and tells you everything wrong with your book.

Fact: The editor is not trying to destroy or shame you. She’s trying to make your book as good as it can be. Edits are suggestions to improve the book.

Fact: You can dispute changes you disagree with.

Probably you’re not going to argue about grammar and punctuation. (Although I recently got into a bit of a tiff with a copyeditor who wanted a word to be lowercase that I knew should be capitalized. I got out my Chicago Manual and gave her citations, because I’m a dork. I was right. She let it stay.)  But if an editor suggests a line of dialogue that is not at all what the character would say, or suggests a scene that doesn’t make sense in the context of the plot, or if she wants you to change something you feel strongly that you don’t want to change, it’s okay to leave a comment for the editor explaining that you won’t be making the change and why. I do, of course, recommend trying not to be defensive and to give each comment the benefit of the doubt; if you get an editorial suggestion that makes you balk, mull it over before quashing it. But as long as it’s not a house style or convention of the imprint, often you can say, “I don’t want to make this change because…” and the editors will go along.

  1. A Lot of Marketing and Publicity Is Invisible. It seems to be conventional wisdom that authors have to do all the publicity heavy lifting these days, but I think a lot of authors don’t actually understand what publicists do, and also, it’s in the publisher’s best interest for your book to sell like gangbusters—if you make money, they make money—and they will do what they can to make it happen.

If you’re being published by a large publisher, you will likely be assigned a publicist. Smaller presses have smaller staffs, so there might be one or two publicists for the whole company. A lot of what they do, you won’t see. Publicists send books out for review. They put catalogs together to distribute to librarians and booksellers. They talk directly to book buyers for both indie bookstores, bookstore chains, and big box stores. A lot of that is not splashy and you don’t see it, which I think is what has led to the perception that even the big pubs don’t do any publicity for authors. Just what I’ve described there is a lot! But often they are also working on social media campaigns, attending conferences, making print ads for websites and magazines, designing promotions, etc.

Obviously, the expectation these days is for authors to do some of the work, too: you should have a website, a couple of social media accounts, and you may wish to sink some of your own money into advertising. But publishers do a lot you don’t see, too.

  1. Writing Is Never Easy Money. It’s possible your first novel will be a runaway bestseller. That’s awesome if it is! But don’t quit your day job just yet. Consider this: If you get an advance, which is increasingly rare, for a first novel it’s usually only a few thousand dollars. You probably won’t get it all at once; publishers usually do part on signing and part when the manuscript is turned in. Then remember the hurry-up-and-wait thing? A digital-first book has a production schedule of about six months; a mass market or trade paperback of about a year, give or take. Publishers pay out royalties on varying schedules; some pay monthly, many pay quarterly, some only once per year. There’s also a lag on third-party vendor payments, usually 2–3 months. So figure, once the book goes on sale, you won’t see any money for it until at least a quarter/3 months after it’s been published, and probably longer. And if you did get an advance, your royalties go toward paying it back until it’s paid back—it’s an advance on royalties, after all—so you might not see any royalties at all for a while.

Which I say not to discourage you! It’s definitely possible to make decent money from writing, and I know a few authors who have quit their day jobs. But I recommend being smart about it and waiting until you have some books in your backlist, which helps make the income stream a little more predictable.

Hopefully I’ve clarified what to expect for you, but feel free to ask questions in the comments!


erinKate McMurray writes smart romantic fiction. She likes creating stories that are brainy, funny, and of course sexy, with regular guy characters and urban sensibilities. She advocates for romance stories by and for everyone. When she’s not writing, she edits textbooks, watches baseball, plays violin, crafts things out of yarn, and wears a lot of cute dresses. She’s active in Romance Writers of America, serving for two years on the board of Rainbow Romance Writers, the LGBT romance chapter, and three—including two as president—on the board of the New York City chapter. She lives in Brooklyn, NY, with two cats and too many books.

Buy Links for Damage Control (out in June):

Coming May 13th . . . Newsletters

RW chat topic newsletters

May is Marketing Month! We’re chatting branding and promo, and this week it’s email lists!

Email has the highest return on investment of any marketing channel, and it gives authors the power to connect with their audience whenever they want, about whatever they want, but it can be daunting when you don’t know what to do. How often should you send emails? What should you put in them? How in the hell do you even build an email list? Join us on Sunday, May 13th to talk about email tips, tricks, and best practices. 

Coming May 6th… The Author/Brand Connection

Welcome to May Marketing Month, RWchatters! The next four chat we’re talking branding, newsletters, and other promo fun stuff. 


Every author has a brand, whether we intend it or not. Our writing combined with our interactions with readers forms our brand. Figuring out how our personal likes and social media voices intersect with the subject and tone of our books takes time. Join us to talk about your experiences with merging your author voice with your brand. Is it something you think about or work on? Or is it something you prefer to let fall naturally?

Join us to talk about it, Sunday 4pm PST / 7pm EST on #RWchat    

Coming March 25th… Goodreads

RWchat 3-25-18

March is Social Media Marketing Month on #RWchat, and we’re focusing on the platforms widely used for book marketing.

Goodreads is the reader hangout, and a jungle all on its own. From its brutally honest reviews to its yearly reading challenges to its never ending To-Be-Read lists, it serves as a hub for reader hangout. But for authors it can be a tread-lightly-dangerous ground. Or is it? Come chat with us about how you use Goodreads as a writer for promo and as a reader for discovering books, Sunday 4pm PT / 7pm ET on #RWChat

Coming March 18th… Instagram

romance writers chat topic march 18th instagram and snapchatWe’re continuing Social Media Marketing Month this Sunday with Instagram!

Scrolling through Instagram can be the ultimate time waster with the emphasis solely on the visual senses. It’s not the marketing heavy giant of Facebook and Twitter, but many writers say it’s on it’s way, and it’s selling their books. Do you have an Instagram author platform? Is it important or not to selling books? (We might touch on Snapchat this week too. Do you use it? How’s it different from Instagram? Does it do anything for marketing books?) 

Let’s chat about it, Sunday 4pm PT/ 7pm ET.

Guest Post: Engaging on Twitter Outside of #RWChat

shutterstock_321433031We’re talking about social media marketing all month long and the wonderful and ever-talented Harper Miller wrote us a little something about building up engagement on Twitter!

Social media is my jam, and it’s probably because I’m a social butterfly outside of the World Wide Web. It’s no secret I want to know all the people! Every author is told that to build a following, you need accounts on the Top Three Social Media Websites: Facebook, Instagram, and Twitter. I have accounts on those platforms, and a few others, but sometimes those additional platforms can be tedious, so I barely use them. My Holy Grail of social media platforms is Twitter. Continue reading