Coming March 25th… Goodreads

RWchat 3-25-18

March is Social Media Marketing Month on #RWchat, and we’re focusing on the platforms widely used for book marketing.

Goodreads is the reader hangout, and a jungle all on its own. From its brutally honest reviews to its yearly reading challenges to its never ending To-Be-Read lists, it serves as a hub for reader hangout. But for authors it can be a tread-lightly-dangerous ground. Or is it? Come chat with us about how you use Goodreads as a writer for promo and as a reader for discovering books, Sunday 4pm PT / 7pm ET on #RWChat

Coming March 18th… Instagram

romance writers chat topic march 18th instagram and snapchatWe’re continuing Social Media Marketing Month this Sunday with Instagram!

Scrolling through Instagram can be the ultimate time waster with the emphasis solely on the visual senses. It’s not the marketing heavy giant of Facebook and Twitter, but many writers say it’s on it’s way, and it’s selling their books. Do you have an Instagram author platform? Is it important or not to selling books? (We might touch on Snapchat this week too. Do you use it? How’s it different from Instagram? Does it do anything for marketing books?) 

Let’s chat about it, Sunday 4pm PT/ 7pm ET.

Guest Post: Engaging on Twitter Outside of #RWChat

shutterstock_321433031We’re talking about social media marketing all month long and the wonderful and ever-talented Harper Miller wrote us a little something about building up engagement on Twitter!

Social media is my jam, and it’s probably because I’m a social butterfly outside of the World Wide Web. It’s no secret I want to know all the people! Every author is told that to build a following, you need accounts on the Top Three Social Media Websites: Facebook, Instagram, and Twitter. I have accounts on those platforms, and a few others, but sometimes those additional platforms can be tedious, so I barely use them. My Holy Grail of social media platforms is Twitter. Continue reading

Coming March 11th… Twitter

romance writers chat march 11th social media marketing month twitterFor March 2018, we’re doing Social Media Marketing Month. Facebook, Twitter, Instagram, Snapchat, Goodreads… to name a few. We’ll be chatting about each one in the coming weeks.

Sometimes the Twitter timeline can feel like chaos, and tweeting can feel like you’re shouting into the void. While RWchat provides built-in engagement through the question and answer format, engaging on Twitter outside of the chat can be a bit trickier. Oversharing, undersharing, how much is too much? Let’s talk about engaging on Twitter outside of RWchat on Sunday, March 11th, 7pmEST/4pmPST.

Coming March 4th… Facebook Marketing

RWchat topic facebook marketing march 4th

For March 2018, we’re doing Social Media Marketing Month. Facebook, Twitter, Instagram, Snapchat, Goodreads… to name a few. We’ll be chatting about each on RWchat in the coming weeks.

Facebook is an ever-changing beast. Just when you think you’ve figured out how to get engagement, they change the algorithm and everything falls into chaos. But lots of authors have great success with sales and have a significant fan base on Facebook. Tell us about your experiences with the social media giant. Is there any way for us to be authors and sell books without it?

Join us Sunday 7pm ET / 4pm PT.

Coming Jan. 28th… Making A Marketing Plan

Romance Writer chat topic January 28 Making a Marketing Plan

Love it or hate it, marketing isn’t something you can wing—not if you want it to be successful. Before diving into the specifics of any individual platform, the first thing you need is a plan. When done right, your overall marketing goal weaves together frequency and different types of platform content to create a comprehensive blanket that is thoughtful and timely. Join us Sunday, January 28th 4pm PT / 7pm ET and dive into making a marketing plan that helps take the mystery (and maybe the misery!) out of marketing your books and your brand.

Coming Sept. 10th…80/20 Rule

romance writer twitter chat 80 20 rule

Social media is a prominent aspect of book marketing, but sometimes it can be tricky to figure out what to post. Some writers may be more comfortable with marketing posts, and less comfortable with sharing parts of their lives, while others are happy to chat but nervous about promoting their books. Common wisdom suggests the 80/20 rule for social media—80% social or personal posts, and 20% marketing or promo related posts. Let’s talk about what this looks like in the next #RWchat. Join us Sunday September 10th at 7pmEST/4pmPST.