Coming March 11th… Twitter

romance writers chat march 11th social media marketing month twitterFor March 2018, we’re doing Social Media Marketing Month. Facebook, Twitter, Instagram, Snapchat, Goodreads… to name a few. We’ll be chatting about each one in the coming weeks.

Sometimes the Twitter timeline can feel like chaos, and tweeting can feel like you’re shouting into the void. While RWchat provides built-in engagement through the question and answer format, engaging on Twitter outside of the chat can be a bit trickier. Oversharing, undersharing, how much is too much? Let’s talk about engaging on Twitter outside of RWchat on Sunday, March 11th, 7pmEST/4pmPST.

Coming March 4th… Facebook Marketing

RWchat topic facebook marketing march 4th

For March 2018, we’re doing Social Media Marketing Month. Facebook, Twitter, Instagram, Snapchat, Goodreads… to name a few. We’ll be chatting about each on RWchat in the coming weeks.

Facebook is an ever-changing beast. Just when you think you’ve figured out how to get engagement, they change the algorithm and everything falls into chaos. But lots of authors have great success with sales and have a significant fan base on Facebook. Tell us about your experiences with the social media giant. Is there any way for us to be authors and sell books without it?

Join us Sunday 7pm ET / 4pm PT.

Coming Jan. 28th… Making A Marketing Plan

Romance Writer chat topic January 28 Making a Marketing Plan

Love it or hate it, marketing isn’t something you can wing—not if you want it to be successful. Before diving into the specifics of any individual platform, the first thing you need is a plan. When done right, your overall marketing goal weaves together frequency and different types of platform content to create a comprehensive blanket that is thoughtful and timely. Join us Sunday, January 28th 4pm PT / 7pm ET and dive into making a marketing plan that helps take the mystery (and maybe the misery!) out of marketing your books and your brand.

Coming Sept. 10th…80/20 Rule

romance writer twitter chat 80 20 rule

Social media is a prominent aspect of book marketing, but sometimes it can be tricky to figure out what to post. Some writers may be more comfortable with marketing posts, and less comfortable with sharing parts of their lives, while others are happy to chat but nervous about promoting their books. Common wisdom suggests the 80/20 rule for social media—80% social or personal posts, and 20% marketing or promo related posts. Let’s talk about what this looks like in the next #RWchat. Join us Sunday September 10th at 7pmEST/4pmPST. 

Coming July 16th… Selling Your Book

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Graphic by Alexis Daria

Writing the book can be hard, but sometimes hardest part is what comes after: selling it.

How do we entice readers / editors / agents to buy our books? How do we pitch our books in person with a pitch, a blurb or a query? And how do we make sure the openings of our books are enticing enough to hook readers into the whole thing?

Join us to talk about it next Sunday 4pm PT / 7pm ET!

~Robin Lovett

The ‘Do’s and Don’t’s’ of the Author/Reviewer Relationship

RWchat romance writer chat reviews graphic

We appreciate when reviewers and librarians chime in during #RWchat to share their insights, so we’re thrilled to share this post from Maria Rose on how to build a good relationship with book reviewers. Also make sure to check out Frannie’s post on Making the Library Your *Fan(girl).

 

Hello everyone! My thanks to Alexis Daria for inviting me to write a guest post for RWChat on the topic of book reviews. Hopefully it will give you some insight into the reviewer perspective of what should be a positive and mutually beneficial reviewer/author relationship.

A little bit about me: I’m a long time reader of romance and in 2014 I started writing reviews for Goodreads (a book review site owned by Amazon) and book sale sites. I now write for 3 main review sites as well as guest review for others. There may be other reviewers with different perspectives than mine, but these are some of the issues I’ve seen come up with authors and fellow reviewers that I think are worth discussing. Note that my thoughts relate to non-professional book review sites/blogs, not RT, Library Journal, Kirkus etc.

Whether you are a new or established author, self-published or traditionally published, everyone can benefit from having their book reviewed. As part of a marketing plan, reviews can help bring visibility to your story, your name and your brand. Here are some tips to make your book stand out in the crowd.

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Making the Library Your *Fan(girl)

arcs and reviews graphic

Graphic by Alexis Daria

Our guest today is romance specialist librarian, Frannie Strober Cassano. She’s a sought-after panelist for RWA and RT, a crusader of diverse books, and a presenter at RWA chapter meetings. She’s here to tell us the secrets about getting our books onto library shelves and into the hands of patrons. 

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If you are anything like me, you are spreading your love of Romance through professional discussion, hanging with friends, and on social media. Since I am a librarian, I also do this through Collection Development (purchasing guidelines). I handsell and do what’s called Readers’ Advisory at my Reference Desk, in the stacks, or elsewhere in Libraryland.

 

Like you, we librarians look for creative and unique ways to make your books stand out (by new-release and/or appeal, etc.). Marketing can be a huge part of what makes that successful.

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ICYMI: Marketing Month Storify Links

launch and release day graphic

In case you missed the live chats during Marketing Month, C.L. Polk (Witchmark, Tor 2018) made Storify links.

Our first chat was about newsletters and author websites. We talked about building your email list, creating newsletter content, and what info to include on an author site.
Check out the Storify recap on Newsletters and Author Websites.

Our third chat discussed ARCs and reviews. We were lucky to have a number of bloggers, reviewers, and librarians in attendance! The conversation covered building genuine relationships with bloggers, utilizing FB reader groups, and the role of publishers in handling ARCs — and how that differs if you’re indie.
Check out the Storify recap on ARCs and Reviews.

Our final chat covered book launch and release day. We asked participants to wear both their reader and author hats while answering. The chat addressed everything from cover reveals to release day buzz, from pre-orders to backlist, and everything in-between.
Check out the Storify recap on Book Launch and Release Day.

Did you make any changes to your marketing after these chats?

If you’re looking for more information, check out our other Marketing Month posts, including a guest post from Kristan Higgins!

Guest post from Kristan Higgins: Organic Marketing

 

We’re thrilled to have an article from Kristan Higgins, New York Times Bestselling author. It was originally published on Romance University, but she’s letting us share it with you here!

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Please no, you’re saying. Not another article on marketing! I know, I know. They’re such a drag (except THIS one, of course). And we authors do so much already. We’re tired!

 

Don’t worry, my lambs. Organic marketing is different and in some respects, easier, because all it requires is authenticity, an eye for why your readers reach for your books and a little time.

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Coming May 28th… Launch & Release Day

RWchat 5-28-17

Graphic by Alexis Daria

It’s our last topic for May Marketing Month!

It’s the big day, release day, the day you’ve been working toward for months, even years and . . . What do you do?

There’s so much build up and planning for it. What kinds of plans do you make for a “Book Launch?” Do you have special things that you try to do or recommend doing ? Or is it more of a kick back and relax and let all the hard work you’ve put in do its job kind of thing?

Come share with us your experiences and your questions. See you Sunday at 4pm PST/ 7pm EST!

~Robin Lovett