Coming July 2nd… The “Starving Artist” and Other Damaging Creative Myths

Graphic by Alexis Daria

We studied those “Starving Artists” in school. Those creative types lauded for making self-sacrifices and mining their depression for the sake of their art. But this leads to a damaging stereotype: we’re not great creative minds unless we’re shrouded in misery. No. We can use our life struggles to help us write, but suffering is a not a requirement to write good books.

Come chat with us about how you combat artistic stereotypes. Sunday 4pm PT/ 7pm ET.

See you then!

Making the Library Your *Fan(girl)

arcs and reviews graphic

Graphic by Alexis Daria

Our guest today is romance specialist librarian, Frannie Strober Cassano. She’s a sought-after panelist for RWA and RT, a crusader of diverse books, and a presenter at RWA chapter meetings. She’s here to tell us the secrets about getting our books onto library shelves and into the hands of patrons. 

—-

If you are anything like me, you are spreading your love of Romance through professional discussion, hanging with friends, and on social media. Since I am a librarian, I also do this through Collection Development (purchasing guidelines). I handsell and do what’s called Readers’ Advisory at my Reference Desk, in the stacks, or elsewhere in Libraryland.

 

Like you, we librarians look for creative and unique ways to make your books stand out (by new-release and/or appeal, etc.). Marketing can be a huge part of what makes that successful.

Continue reading

Guest post from Kristan Higgins: Organic Marketing

 

We’re thrilled to have an article from Kristan Higgins, New York Times Bestselling author. It was originally published on Romance University, but she’s letting us share it with you here!

—- 

Please no, you’re saying. Not another article on marketing! I know, I know. They’re such a drag (except THIS one, of course). And we authors do so much already. We’re tired!

 

Don’t worry, my lambs. Organic marketing is different and in some respects, easier, because all it requires is authenticity, an eye for why your readers reach for your books and a little time.

Continue reading

Coming May 14th… Giveaways & Promo

RWchat 5-14-17

Graphic by Alexis Daria

Promotion… Promoting our books… Helping the readers who will love our writing find it… For many, it’s is a huge source of anxiety, mostly because we have so many questions about it. And because there’s no one answer.

Blogs, social media, tours, articles, giveaways, swag, and the ever elusive – word of mouth! The list is endless and really, fitting it into one chat is crazy, but it means everyone will have something to contribute. Not one of us will do it the same and have the same results. That’s why we can’t wait to hear from you about which strategies work, which strategies scare you the most, and which ones you want to learn about.

We have a survey, because we want to know what marketing and promotional stuff you’ve tried – both the successful and the… well, things that didn’t work out the way you’d hoped. Click here to fill out our questionnaire. We’ll be posting results on the blog over the following weeks of . . .

May Marketing Month!

See you next week for promo and giveaways! Sunday 4pm PST / 7pm EST.

~Robin Lovett

Do I have to have a newsletter?

It’s May Marketing Month on #RWChat. Check out the first installment by Alexis Daria: 5 Things to Include On Your Author Website If You’re Not Yet Published.

I’ve avoided starting a newsletter for over a year now. It’s become a spectre haunting me: Start the email list… it’s your number one marketing tool… everyone says do it… you won’t sell books without it… 

 harry potter harry potter and the prisoner of azkaban dementors harry potter 3 GIF

And all that pressure makes it worse. Continue reading

Coming May 7th… Newsletters & Websites

RWchat 5-7-17

Graphic by Alexis Daria

It’s May Marketing Month!

The next four weeks we’ll be doing marketing topics. Starting with newsletters & websites, then onto giveaways & promo, advanced readers & reviews, book launch & release day.

Bring your experiences, the good and bad, to share your stories with us. Come with your questions too. (I have lots!) There’s no such thing as knowing too much about marketing, because just writing books isn’t enough. We have to sell them too!

See you Sunday at 4pm PST / 7pm EST!

~Robin Lovett

What’s so funny?

I’m not a funny person, or at least I don’t intend to be. I take everything too seriously, and I fell for the “gullible’s not in the dictionary” joke three times when my husband and I started dating.

How the hell could I ever write humor in my novels?

Jokes happen at my expense, not because I’m making them. Every party I go to without fail, I say something I intend very seriously that instead makes everyone laugh. I’m left saying, “But it’s true!” and baffled as to why everyone is laughing.

 lol reactions laughing laugh old GIF

Humor has always been a mystery to me, until last year I heard this quote. Continue reading